<p>Metaverse is an online persistent realm where people will work, dine, play, and communicate with each other in an always-on digital environment. Despite the fact that the metaverse is still in its infancy, a number of influential people and celebrities have already begun building their brands there. 56 percent of influencers who responded to a recent IZEA study stated they were already involved in the metaverse. An example of how they are taking part in it will be shared in this article of <a href="https://www.builder.news/" alt="" title="" target="_blank" rel="nofollow" class="">Builder.news</a>.</p><h2>Celebrities joining Metaverse</h2><h3>Snoop Dogg</h3><p dir="ltr">In addition to being a well-known musician, Snoop Dogg pioneered the practice of using Metaverse as a business asset. On the Ethereum blockchain-based platform known as <a href="https://www.builder.news/news/6-things-you-need-to-know-before-joining-the-sandbox-metaverse-mJvp0" alt="sandbox" title="6 things you need to know before joining The Sandbox Metaverse" target="_blank" rel="nofollow" class=""><u>The Sandbox - a metaverse platform</u></a>, rapper Snoop Dogg is creating a virtual representation of his enormous California mansion, where he has performed on numerous occasions. He is currently developing "Snoopverse," an addition to his online universe, which will provide tickets to exclusive events and Q&amp;As.&nbsp; He plans to hold virtual concerts, art and automobile shows, pool parties, and shopping on his purchased property. According to Fortune, some of these special permits cost close to $6,000 per ticket.</p><p dir="ltr">One megafan spent $450,000 to purchase digital real estate adjacent to the musician for the right to purchase a digital parcel of land in Snoop Dogg's virtual world and live next door to him there. "Won't you be my neighbor?" Snoop tweeted in response to the new owner.</p><iframe width="560" height="315" src="https://www.youtube.com/embed/WD38OueA5zk" frameborder="0" allowfullscreen=""></iframe><h3>Blackpink</h3><p dir="ltr">The metaverse is being used by a well-known South Korean all-girl pop group to interact with and connect with fans. On ZEPETO, a website where users can make 3D replicas of themselves, the group had a virtual fan gathering. In just two weeks, 46 million people attended the event. The meeting's success served as the impetus for the formation of the entire virtual K-pop group MAVE, which will have four AI members.</p><p class="prosemirror-p-center"><img src="https://cdn.builder.news/news/11ecfdc63d3fcf8ba8e6023f659fee92.jpg" alt="Blackpink on ZEPETO" title="Blackpink on ZEPETO" width="600" height="338"></p><h3>Shawn Mendes</h3><p dir="ltr">Shawn Mendes, a Canadian singer, had enormous popularity on stage at a young age. With his smash album "Handwritten," he was one of only five musicians to reach the top of the Billboard charts before turning 18. He is currently creating digital wearables in collaboration with the avatar technology business Genie, which is making waves in the metaverse. This virtual avatar company also created avatars for artists <em><strong>Justin Bieber, Kim Petras, etc.</strong></em></p><h3>Lady Gaga</h3><p dir="ltr">Lady Gaga released a soundtrack pack on the avant-garde Beat Saber, a VR rhythm game set in the metaverse. Players can "slash" beats that are flying toward them while wearing VR glasses. Other well-known artists, including Green Day and Imagine Dragons, have contributed songs to the well-known game.</p><p class="prosemirror-p-center"><img src="https://cdn.builder.news/news/11ecfdc63d3ff9fca8e6023f659fee92.jpg" alt="Lady Gaga on Beat Saber" title="Lady Gaga on Beat Saber" width="600" height="338"></p><h3>Paris Hilton</h3><p dir="ltr">A virtual island called <strong>Paris World</strong> has been constructed by Paris Hilton in the <strong>Roblox</strong> game. Visitors may take jet ski tours around the island, wander along a promenade, and view a computerized recreation of her Beverly Hills residence, replete with a dog mansion. Of course, the game's currency, Robux, must be spent in order to engage in any of these activities.</p><p class="prosemirror-p-center"><img src="https://cdn.builder.news/news/11ecfdc63d3ffe8ba8e6023f659fee92.jpg" alt="Paris Hilton - Paris World" title="Paris Hilton - Paris World" width="600" height="335"></p><p dir="ltr">Musical performances by artists are also taking place in the virtual realm for viewers from all over the world. Among them are <strong>Ariana Grande</strong> (Fortnite), <strong>The Weeknd</strong> (on TikTok), <strong>Justin Bieber</strong> (Wave.watch), <strong>Travis Scott</strong> (Fortnite), and <strong>Marshmello</strong> (Fortress Night).&nbsp;</p><h2>Brands embracing Metaverse</h2><p dir="ltr">The metaverse is also seeing the entry of well-known retailers. Brands are collaborating with certain metaverse platforms, much like celebrities do, to develop partnerships or events that appeal to a new, younger audience. Here are some examples of how some of the companies are utilizing the metaverse:</p><h3>Facebook – Meta</h3><p>The social network's parent company, Facebook, Inc., was rebranded as Meta last October at Connect 2021 by CEO Mark Zuckerberg, who also announced the firm's new goal to bring the metaverse to life and support connections, community building, and business growth. In addition, Meta unveiled the Presence Platform, which will allow for new mixed reality experiences on its Oculus Quest 2 virtual reality headsets, as well as a $150 million investment to support the development of the next generation of creators.&nbsp;</p><p class="prosemirror-p-center"><img src="https://cdn.builder.news/news/11ecfdc63d40032ba8e6023f659fee92.jpg" alt="Meta Homepage" title="Meta Homepage" width="600" height="338"></p><h3>Nike</h3><p dir="ltr">To sell digital sneakers for avatars, Nike is developing its own metaverse store. The business has applied for patents and is hiring for the position as well, with job postings soliciting virtual designers. The retailer has previously collaborated with Roblox, where the store will be located. According to LADbible, Nike has reportedly sold a pair of digital sneakers in the metaverse for $186,000. In an effort to combine culture and gaming, the footwear company bought RTKFKT, a well-known digital shoe design company. It is said that more than $14 million was spent on these computerized sneakers. Cryptocurrency owners are spending between $10,500 and $12,500 for a pair, which may also come with expensive uncommon skins. This integration will serve as models for other brands on how to make their own forays into the metaverse, having significant ramifications for how brands engage with their audiences in the next stage of the internet.</p><p class="prosemirror-p-center"><img src="https://cdn.builder.news/news/11ecfdc63d40071fa8e6023f659fee92.jpg" alt="Nike " title="Nike " width="600" height="338"></p><h3>Adidas</h3><p dir="ltr">Following Nike, Adidas is also determined to enter this appealing field with the release of a collection that will be a mix of digital and physical items and will be sold as <a href="https://opensea.io/collection/adidasoriginals" alt="adidas originals" title="Adidas Originals on Opensea" target="_blank" rel="nofollow" class=""><u>NFTs.</u></a> With the working title <em><strong>"Into the Metaverse",</strong></em> the range will include virtual wearables that buyers can use on online platforms, but also physical clothing to match. The sportswear enterprise Adidas was also open to joining the metaverse area, partnering with the metaverse venture The Sandbox - causing SAND to reach its ATH. Adidas is now one of the most notable brands to be involved in the "metaverse trend" as a result of this activity.</p><p class="prosemirror-p-center"><img src="https://cdn.builder.news/news/11ecfdc63d400b19a8e6023f659fee92.jpg" alt="Adidas Collection" title="Adidas Collection" width="600" height="600"></p><h3>Gucci</h3><p dir="ltr">To market its brand to younger customers, the high-end clothing and accessory company Gucci held a two-week art display inside Roblox. The garden-themed performance allowed avatars to roam around and try on various digital attire. The concept, according to the luxury brand, is a "dynamic destination" where users can learn more about creative director Alessandro Michele's vision, express their individuality through virtual apparel, and meet others who share their interests. A Gucci Dionysus bag with bee embroidery that was only usable on Roblox during the event went for 350,000 Robux, or around $4,115.</p><iframe width="560" height="315" src="https://www.youtube.com/embed/vWltmJKH4rA" frameborder="0" allowfullscreen=""></iframe><h3>Coca-Cola</h3><p dir="ltr">The beverage company recently auctioned off one-of-a-kind NFTs that resembled a virtual vending machine. These "loot boxes" contained items like a crimson bubble jacket and a unique audio track that avatars could utilize in the well-known metaverse platform Decentraland. Reportedly, the brand's first-ever NFT collectibles received a winning offer of $575,883.61 at an online auction.</p><p class="prosemirror-p-center"><img src="https://cdn.builder.news/news/11ecfdc63d400f20a8e6023f659fee92.jpg" alt="Coca cola lootbox" title="Coca cola lootbox" width="600" height="338"></p><h3>Balenciaga</h3><p dir="ltr">Epic Games and the design company Balenciaga collaborated to incorporate stylish Fortnite skins. Along with four skins, Balenciaga-themed accessories like a luxury pickaxe and a bling bag were made. A real-world apparel line was also provided, and an in-game hub with a Balenciaga motif was created. Visitors can purchase cosmetics from a virtual Balenciaga store in the hub. A moving billboard depicted Doggo the walking dog wearing a hoodie over the virtual store. Additionally, a billboard appeared in New York City, London, Tokyo, and Seoul. Additionally included in the Fortnight-inspired Balenciaga line was Doggo's hoodie.</p><iframe width="560" height="315" src="https://www.youtube.com/embed/UTOt0ly-8gw" frameborder="0" allowfullscreen=""></iframe><h2>Conclusion</h2><p>Recently, the wave is getting stronger and stronger, as evidenced by the name Alex Bentley, an NBA star, who bought virtual land and digital assets in the LootMogul metaverse worth $40,000. Other brands joining this field include <em>Macy’</em>s (launching a series of free NFTs to celebrate its annual July 4 event), <em>Old Navy, Puma, Kenneth Cole, Forever 21, etc.</em></p><p>It can be seen that celebrities, influencers, brands, and marketers are all coming up with creative ways to leverage this new platform to connect with their audience in the metaverse. There are already numerous methods to participate in the metaverse, with many more to come, ranging from purchasing <a href="https://www.builder.news/news/how-to-buy-virtual-land-in-metaverse-HtzbX-YFVq6-Eouja-jJ27x" alt="virtual land in Metaverse" title="How to buy virtual land in Metaverse" target="_blank" rel="" class=""><u>a virtual plot of land</u></a> and conducting press conferences to starting metaverse shops and developing distinctive NFTs.</p><div class="pr-block-special"><strong>Disclaimer:</strong><br>This article is intended for and only to be used for reference purposes only. No such information provided constitutes advice or a recommendation that any investment or trading strategy is suitable for any specific name.</div>

A number of celebs and brands have bought virtual spaces and launched their digital representatives. Here’s a look at some of the celebrities and brands with virtual spaces.

Celebrities and brands owning Metaverse and what are their properties