<p>The world of technology is continually changing, and to some, the metaverse is seemingly considered the next evolution of the internet. The term "metaverse" has appeared in many fields, such as working, playing, investing,... Have you ever thought about how to apply metaverse in the fashion industry? In this article, we will show the reasons why people should bring fashion into the virtual world.</p><h2>The Metaverse in the fashion industry</h2><p class="prosemirror-p-center"><img src="https://cdn.builder.news/news/11ecf2ccd6743917a8e6023f659fee92.jpg" alt="" title="metaverse in the fashion" width="600" height="600"></p><p>When a stream of the most luxurious brands tries to take territory in the metaverse, the metaverse has become a pricey playground in the fashion industry.In fact, after the lock down period by COVID-19 panic, creators in the fashion field began considering using the technologies of the metaverse to advertise their products.</p><p>Toni Maticevski, a Melbourne-based Australian fashion designer, is adopting a more pragmatic approach to augmented and virtual reality (AR and VR), allowing fashion aficionados to try on various designs in virtual reality.</p><p>Besides individual artists, a number of luxury brands such as Gucci, Louis Vuitton, Balenciaga, and Kering are also applying wonderful technologies to advance customers’ experiences. For example, while Kering and Richemont have used virtual reality in showrooms and trade shows, Dior and Gucci collaborated with Snapchat to make AR sneakers for clients.</p><p>In addition to the metaverse, NFTs (non-fungible tokens) in a Web 3.0 metaverse experience can allow users to fully immerse themselves in the creative culture promoted by the fashion industry while retaining genuine ownership of the fashion and luxury items they purchase.</p><h2>The reasons why the fashion industry should develop in Metaverse</h2><h3>The true ownership of creators</h3><p>Through blockchain technology and non-fungible tokens (NFTs), the protection of fashionable items will be the new revolutionary. Simply put, because NFT is traceable and unique on the blockchain, fake fashion products will be obsolete as every digital wearable item will be verified on the blockchain.</p><h3>The new potential income for fashion brands</h3><p class="prosemirror-p-center"><img src="https://cdn.builder.news/news/11ecf2ccd6744028a8e6023f659fee92.jpg" alt="" title="new income for brands" width="600" height="503"></p><p>Instead of merely selling physical items and charging visitors to the virtual showroom, fashion firms will be able to profit by purchasing virtual items and apparel on a decentralized market. What’s more, through shopping experiences in the virtual world, these brands may also attract a bigger pool of aficionados who will be able to participate even if they are not physically close to the brand. It means that even when clients live in another hemisphere, they can still enjoy the showrooms and virtual wearables produced by the fashion firm.</p><p>Besides, similar to the real world, in the metaverse, designers and brands also create limited editions and receive money for them.</p><h3>Be a friendly friend to the environment</h3><p class="prosemirror-p-center"><img src="https://cdn.builder.news/news/11ecf2ccd674441aa8e6023f659fee92.jpg" alt="" title="friendly with environment" width="600" height="600"></p><p>The younger generation is becoming more environmentally concerned, so they really research the elements of fashion products before using them. And the traceability inherent in NFTs will be a great tool when allowing brands to provide confirmed information about their items.</p><p>More than that, NFTs have become a simple method for businesses to demonstrate to their customers that they are working toward sustainable goals and practices. More crucially, by validating the legitimacy and origin of the NFT on the blockchain, customers will be able to determine whether a product is actually sustainable or not.</p><h3>Focus on the unique</h3><p class="prosemirror-p-center"><img src="https://cdn.builder.news/news/11ecf2ccd6744857a8e6023f659fee92.jpg" alt="" title="unique in the fashion" width="600" height="354"></p><p>In the NFT-driven virtual world, designers and fashion brands will be able to provide individualized experiences and limited editions. While famous brands can offer personalized clothing to their customers, smaller brands may differentiate themselves by selling limited-edition designs.</p><p>The metaverse, via NFTs, will continue to drive the fashion sector towards what is known as "the experience economy," in which the primary value proposition is centered on delivering clients' experiences rather than physical items.</p><h3>Suitable advertising and shipping</h3><p>NFTs and the Web 3.0 metaverse world enable fashion firms to sell their items in less expensive and more creative ways because they don't have to worry about transporting actual inventory or putting up real shops or showrooms. Fashion firms will be able to provide their clients with totally unique shopping and entertainment experiences.</p><h2>Conclusion</h2><p>Given the benefits that NFTs and a Web 3.0 metaverse will provide to fashion firms, businesses in the fashion industry must begin preparing now or risk losing their competitive edge when the virtual world becomes a reality.</p><p>The fashion industry is no stranger to embracing new trends, and the metaverse is primed to become the next big thing for fashion businesses who are already dabbling in NFTs and other Web 3.0 infrastructure.</p><p class="prosemirror-p-right"><em><strong>Content by&nbsp;ja*****ans.sc@gmail.com</strong></em></p><p class="prosemirror-p-right"><em><strong>(Builder.news Writing Contest)</strong></em></p><div class="pr-block-special"><strong>Disclaimer:</strong><br>This article is intended for and only to be used for reference purposes only. No such information provided constitutes advice or a recommendation that any investment or trading strategy is suitable for any specific name.</div>

Metaverse and Fashion are the important fields in the economic development process. What happens when they collaborate?

Metaverse and Fashion Industry Collaboration