<p>The cryptocurrency market is experiencing a long winter where almost every corner is affected, including non-fungible tokens. Despite outstanding performances with hectic market activities in the first half of 2022, recent NFTs trading volumes do the opposite. However, this does not stop people from watching and caring about this fruitful field. Based on recently updated news, there have been multiple collections from different industries introduced and carried bizarre concepts to the field. <a href="https://www.builder.news/" alt="Builder.news" title="Builder.news" target="_blank" rel="" class="">Builder.news</a> will dive deeply into this and help readers find out which giant brands have developed their own NFT collections and what the collections are for.</p><p class="prosemirror-p-center"><img src="https://cdn.builder.news/news/11ed448553f76851a8e6023f659fee92.jpg" alt="Industry giant and NFTs" title="Industry giant and NFTs" width="600" height="334" class="lykafe0"></p><h2>Fact: NFTs are almost everywhere</h2><p class="prosemirror-p-left">Despite being introduced as collectibles only, NFTs are transforming themselves into more utilities. People can buy and sell NFTs as they are event tickets. Moreover, non-profit organizations are also taking advantage of the NFT’s heat to fundraise. Although they are images stored on the blockchain, NFTs are worth more than certain types of real-life goods. That’s why NFT enthusiasts collect NFTs not only for ownership but also for the prosperous profit they might get in the future. This fact is proved by the sales volumes people make when buying and selling NFTs on marketplaces shown a great increase ever since 2020.</p><iframe width="560" height="315" src="https://www.youtube.com/embed/RjrA-slMoZ4" frameborder="0" allowfullscreen=""></iframe><p class="prosemirror-p-center"><em>Eminem &amp; Snoop Dogg - From The D 2 The LBC [Official Music Video]</em></p><p> Moreover, celebrities also pay attention and money to millions-dollar NFTs such as Justin Bieber, Snoop Dogg, Eminem... Celebrity reactions to this kind of asset make individual investors can’t stop nurturing their own budget to at least own an NFT. Not only regular market participants but popular companies and firms are also heading to NFTs. Recently, Shopify, a gigantic retailer, also entered the NFTs sphere by allowing users to buy and sell NFTs. </p><p>Non-fungible tokens or digital assets now seem to be promising land for businesses to not only generate more revenue but also have an innovative approach to their consumers. Let’s find out which big names are heading to NFTs up to now.</p><h2>Great flocks to NFTs from various industries</h2><h3>Sports industry</h3><h4>Nike</h4><p>Nike opened its first step into NFTs in December 2021, with a collection of digital sneakers called RTFKT. The collection made a big move for Nike to enter the sphere with more innovations. Particularly, mid-April 2022 saw the arrival of the RTFKT x Nike Dunk Genesis CRYPTOKICKS and a loot box, both of which were quickly sold out. The RTFKT Space Drip x Nike Air Force 1 collection then debuted at the end of May.</p><h4>Adidas</h4><p>Adidas launched its "Into the Metaverse" line of NFTs by announcing a three-point alliance with gMoney, Bored Ape Yacht Club, and PUNKS comic. Anyone who owns one of these NFTs will be able to enjoy in-virtual land experiences inside its Sandbox area, as well as the convergence of real and digital goods. </p><p>Adidas has made over $23 million owing to their distinctive "Into the metaverse" NFTs in addition to plunging headfirst into the metaverse. The business claimed that it had made 30,000 digital assets in total within minutes of the drop.</p><p class="prosemirror-p-center"><img src="https://cdn.builder.news/news/11ed448553f77b70a8e6023f659fee92.jpg" alt="Adidas NFT" title="Adidas NFT" width="600" height="338" class="lykafe1"></p><p class="prosemirror-p-center"><em>Source: Internet</em></p><p><em><strong>&gt;&gt;&gt; Check out:&nbsp;</strong></em><a href="https://www.builder.news/crypto-insights/nfts-an-accessibility-shortcut-to-sports-npLwE" alt="NFTs - An accessibility shortcut to sports" title="NFTs - An accessibility shortcut to sports" target="_blank" rel="" class=""><em><strong>NFTs - An accessibility shortcut to sports</strong></em></a></p><h3>Fashion industry</h3><h4>Gucci</h4><p>The fashion industry is one of the pioneers to join NFTs and Metaverse to advertise and capitalize on their billion-dollar business. One of the biggest luxury brands, Gucci, joined and started its own NFT collection at the beginning of 2022, the SuperGucci collection. This collection consists of 10 joint pieces made with toy giant Superplastic in which each NFT is accompanied by a handcrafted ceramic figurine that Gucci creatives collaborated on.</p><p>Aside from the SuperGucci NFT collection, Gucci has been in the news for its activities in the Web3 sector, including the sale of the Gucci Aria NFT film at a Christie's auction for a winning bid of $25,000, the launch of a virtual Gucci Garden in May 2021 on the online gaming platform Roblox, and the acquisition of property on The Sandbox.</p><p class="prosemirror-p-center"><img src="https://cdn.builder.news/news/11ed448553f77fdba8e6023f659fee92.jpg" alt="Super Gucci NFT" title="Super Gucci NFT" width="600" height="750" class="lykafe2"></p><p class="prosemirror-p-center"><em>Source: Internet</em></p><h4>Louis Vuitton</h4><p>Not only Gucci, but LV is also participating in NFTs with a game called Louis The Game. The game was inspired by Louis Vuitton with the in-game name Vivienne. Users may explore the history of one of the most well-known fashion houses in the world while playing the game and gather monogram candles to unlock new levels. Players may also give their avatars different Louis Vuitton monogram prints and colors, and by gathering postcards and other artifacts throughout the game, they can learn about LV's history. New NFT missions and awards have now been introduced to the game.</p><p>Although not exactly an NFT collection, the project combines two of the most exciting gaming and NFT categories to not only commemorate its birthday but also provide its audience with useful marketing and instructional information. Additionally, it's a significant experiment in consumer marketing and preferences because extras like allowing players to pick their own attire might provide useful market data for subsequent attempts.</p><p><em><strong>&gt;&gt;&gt; Read more:&nbsp;</strong></em><a href="https://www.builder.news/crypto-insights/nfts-in-fashion" alt="NFTs in fashion - A new “mix and match” style" title="NFTs in fashion - A new “mix and match” style" target="_blank" rel="" class=""><em><strong>NFTs in fashion - A new “mix and match” style</strong></em></a></p><h4>Burberry</h4><p>In June 2022, Burberry introduced a new NFT collection called Burberry Blanko NFT which was inspired by a unicorn called Minny B. The collection includes Burberry branded in-game accessories such as a ‘Shellphone’, TB sliders, boomboxes, lucky horseshoe necklaces, and a seashell-inspired phone accessory. All of these can be added to the player’s virtual portfolio of online accessories. The brand is opening up new areas for its communities by designing a special social area within the game where players can congregate and engage in a distinctive virtual experience.</p><p class="prosemirror-p-center"><img src="https://cdn.builder.news/news/11ed448553f78462a8e6023f659fee92.jpg" alt="Burberry NFT" title="Burberry NFT" width="600" height="1067" class="lykafe3"></p><p class="prosemirror-p-center"><em>Source: Internet</em></p><h3>Mobile and automobile</h3><h4>Hyundai</h4><p>Hyundai was the first automobile giant to dip its toe in NFT craze. On the occasion of releasing “Metamobility Universe” film, the automobile giant created an NFT collection of 30 limited virtual luxury cars which are only offered to certain numbers of collectors.</p><h4>Lamborghini</h4><p>The debut of an NFT line with a space motif has been confirmed by luxury sports car maker Lamborghini in January 2022. One month later, an NFT collection consisting of 360 Lamborghini Aventadors was officially tweeted. The inspiration for the NFT launch came from a cooperative research endeavor between Lamborghini and the International Space Station in 2019, during which Lamborghini sent a piece of carbon fiber composite into orbit.</p><p class="prosemirror-p-center"><img src="https://cdn.builder.news/news/11ed448553f788f7a8e6023f659fee92.jpg" alt="360 Lamborghini Aventador NFT" title="360 Lamborghini Aventador NFT" width="600" height="246" class="lykafe4"></p><p>Simply described, each space key has a digital twin piece of art as an NFT that can be accessed by scanning a QR code on the back of the physical object. The keys are fashioned and constructed from carbon fiber samples that Lamborghini had sent to the ISS. The collection comprises 5 unique digital artworks with a space subject that were produced by an unknown artist.</p><h4>Ducatti</h4><p>The most recent update from Ducati, "Shooting Star," give us hope for a promising future for NFT in a more varied segment of the real-world economy. The first NFT line will be introduced by the Italian motorcycle manufacturer Ducati in collaboration with NFT PRO and Ripple. The main goals of this new initiative from a reputable motorcycle company are to strengthen links with the Ducatisti community and raise brand recognition.</p><p>Ducati announces its debut in the Web 3.0 market via NFTs. Given that the business specializes in corporate white-label NFT solutions, NFT PRO is meant to be in charge of developing the collection.</p><h3>Electronic industry</h3><h4>Samsung</h4><p>The South Korean electronics giant, Samsung, participated in the NFT wave with the world’s first TV screen-based NFT explorer and marketplace aggregator. With this innovation, users can browse, purchase, and display their favorite art simultaneously. Moreover, to further solidify its stronghold in the digital and web 3.0 sphere, the top-notch electronic brand also made available its 837X virtual store in the Decentraland metaverse with an aim to further enhance user experience. </p><h4>LG</h4><p>Samsung’s most fierce rival, LG, just announced at the beginning of September 2022 to join the NFTs sphere by introducing an LG Art Lab. The virtual art lab enables users to discover, buy, sell and trade NFTs on LG’s smart TVs. Currently, the platform is accessible from the home screen on LG TVs running webOS 5.0 or later in the United States only.</p><h3>Food and Beverage</h3><h4>Coca Cola</h4><p>Coca-Cola was one of the early innovators to develop their own NFT space. Coca-Cola published a set of four NFTs in July 2021 to commemorate International Friendship Day. These animated, one-of-a-kind digital artworks provided multi-sensory experiences. It unlocked unexpected products including a Coca-Cola Friendship Card modeled after the original 1940s artwork and a "Coca-Cola Bubble Jacket Wearable" that can be worn in the virtual reality platform Decentraland.</p><p class="prosemirror-p-center"><img src="https://cdn.builder.news/news/11ed448553f78d69a8e6023f659fee92.jpg" alt="Coca Cola NFT" title="Coca Cola NFT" width="600" height="300" class="lykafe5"></p><p class="prosemirror-p-center"><em>Source: Internet</em></p><p>Later, at the end of 2021, an NFT collection of 4 assets was introduced and marketed on the VeVe NFT Marketplace. As Coca-Cola continued to play around with NFT drops and rarities, a selection of holiday-themed digital collectible snow globes with falling snow and the recognizable Coke polar bears were included in a blind box offering.</p><h4>McDonald’s in cooperation with Meta</h4><p>Recently, the fast food giant comes from America has filed trademarks and introduced plans to open its service in the Metaverse including a virtual restaurant and virtual goods. To further develop the plan, in June 2022, McDonald’s would start to deploy a mobile-accessible Meta’s Workplace product for its restaurant and corporate employees. In this virtual space, users, or McDonald’s employees, can work, deliver their tasks, and conduct meetings as in real life.</p><p>It is a fact that more and more companies are being attracted to NFTs and started to generate their own collections with the aim of either profit or marketing. With a huge number of NFTs introduced by these brands, people might feel they do not have many utilities other than what already exists. However, it has been proven that NFTs did have a significant impact on these organizations. It turns out that NFTs are something that individuals like us should take time and learn more about promising NFT collections while the market is bearish. </p><div class="pr-block-special"><strong>Disclaimer:</strong><br>This article is intended for and only to be used for reference purposes only. No such information provided constitutes advice or a recommendation that any investment or trading strategy is suitable for any specific name.</div>

Check out which big brands dipping their toes in NFTs.

Who are industry giants joining NFTs?