<p>In the crypto winter, nearly everything seems to be settled down in a negative way, and so do NFTs. However, NFT enthusiasts tend to keep having faith in a new storm of digital assets to conquer the market. And perhaps, this “downtrend” is a great occasion to think about and invest in NFTs. Let’s find out what the NFT stories that the world keeps spreading are and why people are still fans of it on <a href="https://www.builder.news/" alt="" title="Builder.news" target="_blank" rel="" class="">Builder.news</a>.</p><h2>NFTs continue to go hyped thanks to ETH pumps</h2><p>In June, the NFT market has shown little positive signs whilst Bitcoin, the world's largest cryptocurrency, fell to $20,946, an 18-month low. All cryptocurrencies are presently in the red and continue to decline. Now, as of writing this, the digital assets field has successfully turned the table thanks to the increase in value of ETH in general. Even&nbsp;the most optimistic NFT enthusiasts might get less faith after coming across with the most recently news from OpenSea which shared that they had to deduct 20% of their workforce as an effort to survive through the "crypto winter".</p><p class="prosemirror-p-center"><img src="https://cdn.builder.news/news/11ed071d060ffdf4a8e6023f659fee92.jpg" alt="cryptopunk nft floor price" title="CryptoPunk NFT floor price" width="600" height="327" class="lykafe0"></p><p> </p><p>However,&nbsp;April showers bring May flowers.&nbsp;The increase in price of ETH has vastly affected the market, making all of the main Ethereum “blue chip” NFT collections have chance to enjoy a massive hit in value. At the end of the second week of July, the floor price for the cheapest CryptoPunk NFT available listed on the secondary market rose above $100,000 worth of ETH for the first time in two months, making the overall floor price for CryptoPunks is 80.95 ETH (approx $121,000). The wave is not gonna stop right there. Another legendary NFT collection, BAYC, also experienced a 11% increase in price, recording as of writing this.</p><p>People might get confused of the current market's symptom. Yet, once NFTs remains its value, there are paths for them to thrive.&nbsp;</p><p> </p><h2>The value of NFT</h2><p>Obviously, the market is in a bad situation, but NFT owns potential features which will be applied in many aspects in the future, which is not in dispute.</p><p>The most important use of NFTs nowadays is in digital content. Content producers' revenues are boosted by NFTs by powering a creator economy in which artists cede ownership of their property to the platforms that disseminate it. Non-fungible tokens prove to have a massive effect on the way artists produce their artwork. The burdens are now removed by blockchain technology where a higher level of authenticity is assured.</p><p>More commonly, NFTs perform a new role in entertainment via games. Games have been living with us for thousands of years, and once blockchain-based games were introduced, gamers can experience a different way to relax while earning additional profits. Unlike other traditional games, with NFTs, gamers may recoup their money by selling the products once they have done with them which is called play-to-earn games, or GameFi.</p><p>Connecting real-world assets to NFTs has the potential to digitize the way we show ownership. In real estate, for example, we normally deal with tangible property deeds. Tokenized digital assets of these documents can be used to place highly illiquid goods (such as a house or land) onto the blockchain. More meaningfully, NFTs can be auctioned and the amount raised can be donated for charity purposes.</p><p>NFT is increasing its position in the real world with important roles in a variety of fields such as finance, logistics,... There is no doubt that NFT supports people in various ways, so despite the market’s crash, the world is focusing on NFT.</p><p><em><strong>&gt;&gt;&gt; Read more:&nbsp;</strong></em></p><ul><li><p><a href="https://www.builder.news/crypto-insights/decode-the-intrinsic-values-of-nfts-UNJLg" alt="Decode the intrinsic values of NFTs" title="Decode the intrinsic values of NFTs" target="_blank" rel="" class=""><em><strong>Decode the intrinsic values of NFTs</strong></em></a></p></li><li><p><a href="https://www.builder.news/crypto-insights/nfts-are-not-only-for-profits" alt="NFTs are not only for profits, they are more!" title="NFTs are not only for profits, they are more!" target="_blank" rel="" class=""><em><strong>NFTs are not only for profits, they are more!</strong></em></a></p></li></ul><h2>The world is heading to NFTs no matter what</h2><h3>Automotive industry and NFTs</h3><p>More and more traditional sectors are integrating themselves and creating digital assets. People must have heard about sport NFTs, music NFTs, now they will know automotive industry is also showing their interest in NFTs.</p><p>Following Hyundai's exclusive Metamobility NFT collection, ‘Shooting Star,’ the most recent updates from Ducati signals us with a bright future of NFT in a more diverse sector of the real-world economy.&nbsp;The Italian motorcycle manufacturer, Ducati, has declared plans to work with NFT PRO and Ripple to launch its first NFT line. The primary objectives of this new program from a well-known motorcycle manufacturer are to increase brand recognition and foster relationships with the Ducatisti community.</p><p>With this decision, Ducati declares its entry into the Web 3.0 industry. NFT PRO is supposed to be in charge of creating the collection given that the company specializes in corporate white-label NFT solutions. In response, Ripple—more precisely, XRP Ledger—will be in charge of the blockchain activities for Ducati.</p><iframe width="550" height="400" src="data:text/html;charset=utf-8,%3Cblockquote%20class%3D%22twitter-tweet%22%3E%3Cp%20lang%3D%22en%22%20dir%3D%22ltr%22%3E%uD83C%uDFCD%uFE0FWe%26%2339%3Bre%20excited%20to%20partner%20with%20%3Ca%20href%3D%22https%3A//twitter.com/DucatiMotor%3Fref_src%3Dtwsrc%255Etfw%22%3E@DucatiMotor%3C/a%3E%20and%20%3Ca%20href%3D%22https%3A//twitter.com/NFTPRO_%3Fref_src%3Dtwsrc%255Etfw%22%3E@NFTPRO_%3C/a%3E%20to%20launch%20Web3%20initiatives%20and%20bring%20Ducati%20%3Ca%20href%3D%22https%3A//twitter.com/hashtag/NFTs%3Fsrc%3Dhash%26amp%3Bref_src%3Dtwsrc%255Etfw%22%3E%23NFTs%3C/a%3E%20to%20life%20using%20the%20%3Ca%20href%3D%22https%3A//twitter.com/hashtag/XRPLedger%3Fsrc%3Dhash%26amp%3Bref_src%3Dtwsrc%255Etfw%22%3E%23XRPLedger%3C/a%3E.%20%20%3Ca%20href%3D%22https%3A//t.co/ban0V8bIY9%22%3Ehttps%3A//t.co/ban0V8bIY9%3C/a%3E%3C/p%3E%26mdash%3B%20Ripple%20%28@Ripple%29%20%3Ca%20href%3D%22https%3A//twitter.com/Ripple/status/1546940824398622720%3Fref_src%3Dtwsrc%255Etfw%22%3EJuly%2012%2C%202022%3C/a%3E%3C/blockquote%3E%0A%3Cscript%20async%20src%3D%22https%3A//platform.twitter.com/widgets.js%22%20charset%3D%22utf-8%22%3E%3C/script%3E%0A"></iframe><p>At the same time, Algorand will partner with Envision Racing to release 1,000 NFTs tied to the ABB FIA Formula E electric racing series. Each NFT is a limited edition, designed by 3D artist Adam Spizak and creative agency Funday, which is embodiment of a helmet representing one of eight ABB FIA Formula E race venues.&nbsp;</p><blockquote class="twitter-tweet"><p lang="en" dir="ltr">The fourth helmet in our NFT series with <a href="https://twitter.com/Envision_Racing?ref_src=twsrc%5Etfw">@Envision_Racing</a> x <a href="https://twitter.com/blocsport1?ref_src=twsrc%5Etfw">@blocsport1</a> is inspired by the tropical landscape and urban skyline of Jakarta. Be the first to mint the Jakarta “Tempest” helmet in our<a href="https://twitter.com/hashtag/RaceAgainstClimateChange?src=hash&amp;ref_src=twsrc%5Etfw">#RaceAgainstClimateChange</a> <a href="https://t.co/g1c4Z9wZJX">pic.twitter.com/g1c4Z9wZJX</a></p><p>— Algorand Foundation (@AlgoFoundation) <a href="https://twitter.com/AlgoFoundation/status/1533049503355387904?ref_src=twsrc%5Etfw">June 4, 2022</a></p></blockquote><h3>Cristiano Ronaldo released multiple NFT collections on Binance</h3><p class="prosemirror-p-center"><img src="https://cdn.builder.news/news/11ecf8496e38e0e8a8e6023f659fee92.jpg" alt="" title="Cristiano Ronaldo released multiple NFT collections on Binance" width="599" height="339"></p><p>Recently, Binance announced that they and CR7 would collaborate to launch the first NFT collection later this year. Users in several countries can buy NFT through the Binance Pay application. The collection promises to bring iconic designs that hold the entire creative essence of Ronaldo. Besides, Binance also believes that they will advance fans’ experience to an unprecedented level. This partnership can be considered a piece of iconic sports history.</p><p><em>Although before CR7 integration to digital assets, there were various applications of NFTs into sports such as NFT tickets, this collaboration is not only a historical event in the NFT market as well as sports, but also marks another significant development of the crypto market. Thanks to Ronaldo’s reputation, NFT and others related to it will approach a huge number of fans and provide a new way for his fans to connect with him.</em></p><h3>Ledger launches NFT services</h3><p class="prosemirror-p-center"><img src="https://cdn.builder.news/news/11ecf8496e38e78ea8e6023f659fee92.jpg" alt="" title="Ledger launches NFT services" width="600" height="314"></p><p>Ledger, a crypto hardware and security company, is developing a non-fungible token (NFT) marketplace and Web3 services platform for businesses while introducing Ledger Enterprise Create, a platform for businesses to grow their Web3 applications and safely transition into the NFT arena. Moreover, the learn-to-earn game called Ledger Quest is also being launched to empower the ecosystem into a comprehensive NFT-focused platform.</p><p><em>Obviously, Ledger found the value of NFT in many aspects, and thus, despite the recent down trend, they still decided to invest in them. With this expansion, they promise to create a future in which consumers, creators, and brands engage with their digital assets while maintaining complete ownership and sovereignty over them.</em></p><h3>Shopify integrates more NFT options for online retailers</h3><p class="prosemirror-p-center"><img src="https://cdn.builder.news/news/11ecf8496e38eb8ba8e6023f659fee92.jpg" alt="" title="Shopify integrates more NFT options for online retailers" width="600" height="316"></p><p>Shopify eCommerce broker is providing more opportunities for platform businesses to engage with customers via NFT-related possibilities. The firm started letting merchants set up variable storefronts and incorporate more NFTs for token holders. These new integrations will assist Shopify in connecting with its modern users.</p><p>Merchants may now use the Shopify app to create a token gate store or add this functionality straight to their store. The buyer must then link the wallet, authenticate NFT ownership, and begin shopping with ease. Mints (NFTs) may be created by store owners on Ethereum (ETH), Polygon (MATIC), Solana (SOL), and Flow (FLOW). Then list and sell them on the store's website.</p><p>Specifically, neither the seller nor the buyer is required to pay in cryptos that may be traded with one another using Shopify Payments, Shop Pay, or credit or debit cards.</p><p><em>This is not the company's first NFT breakthrough. The firm has been a member of Web3 for some time; in July, the platform directly supported clients selling NFT. However, this development witnessed the seriousness and enthusiasm of Shopify. It will make a difference and turn them into the future of online shopping.</em></p><h3>Pharrell Williams has been appointed as the brand director of NFT doodles</h3><p class="prosemirror-p-center"><img src="https://cdn.builder.news/news/11ecf8496e38efaca8e6023f659fee92.jpg" alt="" title="Pharrell Williams has been appointed as the brand director of NFT doodles" width="600" height="315"></p><p>Pharrel Williams is officially invited to become Bran Director of the Doodles project (Doodles is a collection of 10,000 NFTs, which is one of the most costly collectibles in the NFT avatar niche). In detail, he will join Doodles as a CBO, whose main work is to direct the series' approach to events, consumer items, music, artwork, and animation. Besides, Williams will also produce "Doodles Records: Volume 1," a Columbia Records release of NFT-inspired music.</p><p><em>The appointment of Doodles is predicted to bring many new things for Doodles as well as the NFT marketplace. The creation of Pharrell Williams not only represents a wind of change blowing through the blockchain world, but also creates an influence on fans.</em></p><h3>Snoop Dogg uses NFT ownership for a new music video</h3><iframe width="560" height="315" src="https://www.youtube.com/embed/RjrA-slMoZ4" frameborder="0" allowfullscreen=""></iframe><p>In a recent music video, American rapper Snoop Dog collaborated with Enimen to create a new product featuring their Bored Ape NFT. While Bored Ape #6723, a cheetah-furred ape with a Vietnam helmet and a pimp coat, is owned by Snoop Dogg, Enimen's Bored Ape #9055, a white-furred ape, is dressed in an army headgear, a golden chain, and a jacket. Following the current price in the market, Snoop Dogg’s character has an approximate value of $168,864 (equivalent to 147,83 ETH). At the same time, Eminem’s character comes in with $125,732 (equivalent to 110,07 ETH).</p><p><em>Snoop Dogg is known as an NFT enthusiast because he participates in and invests in numerous NFT projects, such as launching collectible NFT with the creator of iconic meme Nyan Cat, hosting events in the NFT-powered metaverse, and so on. Thanks to his passion, NFT is widely advertised to a huge community as well as other fields of entertainment. In addition, based on the constant investment in various products, Snoop Dogg helps users recognize that they have many different options to invest in NFT. This proves that NFT is a potential market with many ways to advance and expand.</em></p><p>After certain fluctuations, NFTs seem to receive much more attention than other fields in the crypto world. People are finding more utilities from NFTs which are valuable in real life, making it more appealing to trend makers or pioneers like celebrities and famous brands. No one can tell about how the future will be, however, continuing to follow big guys’ steps will provide a reasonable overview of future anticipation.</p><div class="pr-block-special"><strong>Disclaimer:</strong><br>This article is intended for and only to be used for reference purposes only. No such information provided constitutes advice or a recommendation that any investment or trading strategy is suitable for any specific name.</div>

Let’s find out what the NFT stories that the world keeps spreading are and why people are still fans of it

Despite the market's crash, the world is heading to NFTs